Global testing and audit company
Developed and implemented North American turnaround sales strategy including process development, target market segmentation, and customer relationship expansion. Trained sales and technical staff resulting in a transition of the average sale from $7,500 per transaction to $69,000 per transaction.
Regulatory SaaS company
Developed marketing and managed outsourced marketing strategy including design, content, and implementation of a new corporate website, public relations strategy, collateral, email marketing, ecommerce, digital marketing, sales tools, and webinars. Generated 33,307 website visitors, 10,444 Google AdWords visitors, 2,932 Contact Us visitors, and 1,582 ecommerce visitors leading to 25% annual revenue growth for two years in a row.
Asian SaaS company
Developed, implemented, and led North American market entry. Defined market opportunities, developed go to market strategy, and generated initial revenue.
Global food, feed, and nutraceutical testing laboratory
Guided sales for North American market expansion tying together nine separate acquired entities. Developed comprehensive messaging to create North American market positioning. Created and led outreach program targeting retailers, manufacturers, and producers through email marketing and webinars.
Environmental, Health, and Safety global certification company
Developed business and sales strategies building a strategy to transition from audits to consulting services.
Environmental consulting engineering firm
Revised corporate positioning as part of an acquisition strategy to expand the company’s geographic and market expansion goals.